2012 Coming...

It's mid-December, and instead of visions of sugar plums dancing in my head, I find myself thinking about changes/improvements/fixes (pick your term) to undertake for 2012.  The year of 2011 was our first full year of business as a new company.  While I did manage to send out a double-digit number of invoices, the question of the moment is whether things are sort of OK and Halcyon Hills Photography should just 'stay the course' or whether some course corrections are required.  I understand it's the same problem most everyone has.

For me, I think the right answer is a mix.  There are some things that are working well -- you could think of them as planted seeds that have yet to bear fruit.  These things need to be nurtured, cultivated and allowed to grow.  Most of the realtor/builder/hotel part of our photography business is in this category.

Other parts of our business model have not reached any kind of critical mass.  Seems like some extra push, some change of approach will be required.  While there have been some of those slow-growing seeds planted, I may have planted them in the wrong soil.  Seems like some areas of business might be better pursued by a more aggressive, multi-pronged advertising approach.  Such things might include volunteering to write for local newspapers, becoming more active in the community (like the Chamber of Commerce), getting involved in charity events etc.  All of the ideas I have in this area either take time, or money, or both.  Finding the right balance is, as always, the trick.

I keep remembering what my Dad said about things that take more time or more money.  He said, "I keep all my spare time and extra money in the same pocket, and it's got a hole in it."  That seems more real each passing day.  Still, you should expect to see more of Halcyon Hills Photography around York County in 2012 -- We're here to stay!