In the January 2012 issue of Printing Impressions magazine, there's an article by Vincent Mallardi (Printing in a Mobile World - 2012 Hot Markets) that pegs Real Estate as the #7 hot market for PRINTING. He claims that residential housing sales will "continue to sink" and the 2 million empty homes, not yet on the market, are foreclosed and repossessed. He expects 350,000 or so homes to sell in 2012, but at reduced prices.
HOWEVER, he expects strong growth in printed home-buyer guides, as well as in printed signage and marketing materials. If it's any consolation, he says that commercial real estate is in worse shape. He's just really excited about the growth in print!
I've got a foot in both camps. As a real estate photographer, it doesn't sound too encouraging. But, as a part of the printing ink manufacturing industry (one of my other hats), I can see a sliver of a silver lining in the cloud.
My experience is that larger, nicer homes are still moving. This is good for me because those homes respond better to good photography. I've also seen several hotels asking for photography, and several are undergoing interior renovations. It just goes to show that casting a wide net when seeking opportunities is a Good Thing, because nearly every event is good news for somebody.
No comments:
Post a Comment